Director, Public Relations and Communications - TX - Austin; TX - Houston; TX - San Antonio; TX - Dallas
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Director, Public Relations and Communications
TX - Austin 78750view map
TX - Houston 77005view map
TX - San Antonio 78202view map
TX - Dallas 75202view map

About KB Home

KB Home (NYSE: KBH) is one of the largest and most recognized homebuilders in the United States and has been building quality homes for over 60 years. Today, KB Home operates in 38 markets across eight states, serving a wide array of buyer groups. What sets us apart is giving our customers the ability to personalize their homes from homesites and floor plans to cabinets and countertops, at a price that fits their needs. And as the first builder ever to make every home we build ENERGY STARŪ certified, KB Home is able to not only design thoughtful living spaces but ones that lower the cost of homeownership. We also work with our customers every step of the way, building strong personal relationships so they have a real partner in the homebuying process and the experience is as simple and easy as possible. Learn more about how we build homes built on relationships by visiting kbhome.com.



***This is a regional position for the KB Home Texas Divisions.  Position can be based out of one of these division offices (San Antonio, Houston, Dallas or Austin, TX) ****** 
 
JOB SUMMARY:  The Director of Public Relations and Communications will develop and implement a strategic regional/local media relations program to (1) enhance brand awareness, affinity and interest, (2) drive new community awareness and traffic, (3) protect company and brand reputation and (4) strengthen quality of internal communications. Position will cultivate relations with key regional/local consumer & business reporters (broadcast, print, digital) and garner significant media coverage.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Awareness, Affinity and Interest
  • Position KB Home as the brand of choice by reinforcing unique value proposition of design innovation, personalization, partnership and affordability.
  • Develop regional/local spokespeople strategy; manage spokespeople opportunities (bios, briefing documents, talking points, training materials).
  • Plan, coordinate and lead PR events (news conferences, groundbreaking activities, media tours).
  • Manage media inquiry responses; proactively secure reginal/local consumer and business stories.
New Community Awareness and Traffic
  • Build anticipation for KB Home new home communities by highlighting key selling features and pricing.
  • Manage media inquiry responses; proactively secure regional/local stories via interviews, advertorials and press releases.
Company and Brand Reputation
  • Navigate and minimize reputational risk by showcasing KB Home’s industry-leading commitment to customer obsession.
  • Anticipate possible crisis scenarios and develop strategic plans to proactively respond or be prepared for such situations when needed.
  • Work closely with internal and external resources to coordinate strategy and response on specific reginal/local issues.
Internal Communications
  • Increase quality and frequency of internal communications to keep all employees well-informed; showcase holiday messages, company financial performance, awards, customer service recognition and significant company milestones.
  • Spearhead multiple approaches to communicate effectively with employees including internal releases, newsletters, webinars and email blasts.
Performance Management and Development
  • Mentor Public Relations and Communications personnel.
  • Assist in establishing performance goals for the team and continuously monitor and communicate results.
  • Identify team performance gaps and development areas and offer training or coaching solutions to narrow the gap; ensure all training occurs.
  • Participate in regular team meetings to discuss goals & strategy and share best practices.
EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:

Education/Certifications/Licenses   
  • Bachelor’s Degree in Journalism, Communications, Marketing and/or Public Relations, or related discipline required
  • Master’s Degree in related discipline preferred
Experience 
  • Director: 6-7 years of in-house corporate or agency experience in Public Relations (national, regional and/or local)
  • Prior experience in Real Estate industry preferred, preferably in Residential Homebuilding
  • Journalism background is a plus
Knowledge, Skills & Abilities 
  • A strong understanding of strategic, focused and integrated communication programs and how this helps to build and strengthen the brand and reach key stakeholders (media, influencers, customers, investors, partners, government officials)
  • Demonstrated track record of using communications to help drive business results
  • Expertise in developing and managing key media relationships across national and regional/local levels as well as business, consumer and trade categories
  • Prior experience handling high-profile media issues, public relations crises and events
  • Strong ability in developing executive positioning programs, including writing speeches and presentations and preparing executives for speaking engagements.  Exceptional writing skills and ability to adapt/use various leadership communication styles.
  • Strong leadership abilities, including strategic planning, being results oriented, and a strong team motivator
  • Ability to develop strong relationships across the organization; strong team player
  • A broad understanding of marketing, advertising and public relations, and how these efforts should be integrated and coordinated
  • A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues
  • Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately
  • Strong business acumen 
  • Conflict and change management skills
Work Requirements
  • Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company  
  • 25-30% domestic travel required 


Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!

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