Coordinator, Regional Marketing - CA - Los Angeles
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Coordinator, Regional Marketing
CA - Los Angeles 90024view map

About KB Home

KB Home (NYSE: KBH) is one of the largest and most recognized homebuilders in the United States and has been building quality homes for over 60 years. Today, KB Home operates in 38 markets across eight states, serving a wide array of buyer groups. What sets us apart is giving our customers the ability to personalize their homes from homesites and floor plans to cabinets and countertops, at a price that fits their needs. And as the first builder ever to make every home we build ENERGY STARŪ certified, KB Home is able to not only design thoughtful living spaces but ones that lower the cost of homeownership. We also work with our customers every step of the way, building strong personal relationships so they have a real partner in the homebuying process and the experience is as simple and easy as possible. Learn more about how we build homes built on relationships by visiting kbhome.com.


JOB SUMMARY: Provide administrative coordination for the regional marketing team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Local Marketing & Partnership with Divisions
  • Participate in weekly division calls with corporate marketing and division marketing to review current and future marketing plans.
  • Monitor job tracker for all new insertion orders and ensure they have been submitted completely from divisions.
  • Open new insertion orders as needed for web banners and promo pages.
  • Work with production to ensure all division requested changes have been made as appropriate.
  • Review proofs from production and make changes as needed.
  • Analyze ad performance across all vendors at both division and national levels.
  • Implement model feature sheets with divisions to accurately convey to consumers the features showcased in our model homes.
  • Guide and support divisions related to our new brand positioning.  Make suggestions on how to build KB’s brand and increase brand awareness.
  • Coordinate and schedule meetings, as needed.
Digital Marketing Support
  • Traffic digital creative (web banners) and assign tracking URLs.
  • Work with web team to develop promo pages; add click-thru links and tracking IDs.
  • Work with division marketing to gather social media content for social media team.
Media Agency
  • Ensure alignment between the media agency and division advertising plans by monitoring the production flow to ensure jobs are processed on time. 
Division Visits
  • Visit one division annually to tour communities and gain familiarization on local marketing needs.

EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:

Education 
  • Bachelor’s Degree in Marketing, Communications, Business or Management required
Experience 
  • 1-2 years in-house corporate or agency experience in Marketing (national, regional, and/or local)
  • Prior experience in Real Estate industry preferred
Knowledge, Skills & Abilities 
  • Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately 
  • Strong eye for detail and accuracy for all marketing assignments, particularly all that is externally shared
  • Ability to prioritize and complete work in a timely manner
  • Strong project management skills
  • A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues
Work Requirements 
  • Conduct business in a professional and ethical manner with corporate and divisional colleagues as well as members of the media, supplier partners, business partners and customers in order to reinforce goodwill and profitability for the company
  • 40-45 hour work week typical, availability after work hours as needed for special assignments 
  • Most work done from Westwood Corporate office; travel as needed to divisions to provide support if needed


Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!

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